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Outsource Marketing Minneapolis
If you’re looking for outsource marketing services in Minneapolis – especially if you’re a business-to-business marketer – have a look at our capabilities and what we have to say about outsourcing your projects in Minneapolis.
Outsourcing can make sense for many firms
Many firms feel the need to outsource certain parts of their marketing. Maybe they’re under-staffed. Or maybe they need help with specific tactics that they don’t understand well enough to implement those tactics. Or maybe they need help with research or analytics.
The key is choosing a firm that understands
If you’re looking to outsource marketing in Minneapolis, choose a firm that truly understands marketing. Sure, you can hire an “ad agency” to help you, but you don’t have the time to train people; you need experienced marketing people who can hit the ground running.
Support for your strategies
You also need a firm that can manage the tactics that actually support your sales and marketing strategies. When you outsource your marketing in Minneapolis to B2B Inc., you’re outsourcing to a team that can do far more than implement tactics (see a list below of some of the tactics that we manage) – you’re partnering with a firm that understands how objectives, strategies and tactics work together to meet your overall sales and marketing goals.
Some of the tactics that B2B Inc. manages
B-to-b marketing plans typically employ the following tactics. We can create and implement these fully from the start, or we can act as your outsource marketing Minneapolis partner to help you with tactics that you prefer to keep in house. In other words, acting as an overload team and / or an advisor.
Sample list of tactics that you may consider outsourcing
E-BASED TACTICS
- SEO (search engine optimization)
- SEM (search engine marketing)
- PPC (pay-per-click) and contextual advertising
- E-based sales lead generation
- Website design and structure
- Website content management, upgrading
- Blog development and content management
- Website analytics
- Online surveys and research
- E-newsletters and e-mail blasts
- E-based press releases, white papers
- Website shopping cart
- Direct response PURLs
TRADITIONAL TACTICS
- Creative: design, copywriting, photography
- Research: primary, secondary
- Sales tools, brochures, collateral
- Production and printing coordination
- Testimonials
- Internal / external newsletters
- Direct marketing / direct response
- Database and one-to-one marketing
- Customer retention analysis, tactics
- Dealer / distributor support programs
- Co-op advertising programs
- Press releases, press relations
- New product launches
- Trade show optimization
Consider also outsourcing
your sales lead development
To ramp up sales, you need to elicit qualified sales leads, continuously. Qualified sales leads are a life-blood to salespeople. Sure, great salespeople also make their own leads, but chances are your sales force is comprised of 30% "great" salespeople, then the rest.
There are many ways to develop qualified leads but perhaps the best method is via your website; that is, if your site is designed so, and if it's "optimized". But you need to employ a consistent method of eliciting and qualifying sales leads. B2B Inc. can help you develop a results-oriented sales lead generation program.
More business from your existing customers
Many b-to-b marketers don’t focus intently enough on their customers for incremental sales. Note: customers, not cold prospects. Some of your best sources for additional business could be your existing customers. If you need help in contacting your customers, developing offers, cross-selling and up-selling, give us a call.
Other ways to ramp up sales by using
an outsourced marketing firm in Minneapolis
Business to business advertising should be focused on awareness and branding, sure – but just as importantly, on generating sales. Here are a few more ways to focus on sales development in today’s marketplace:
- Overhaul the three most important components of your website pages: a clear marketing message; an offer; a call to action … these should appear on every page of your site
- Optimize your website and add content continuously
- Participate in blogs, forums, social networking; by all means have a blog on your site
- Opt-in e-news to customers and prospects, segmented by product and /or their expressed needs
- New product and / or product enhancements announcements to your database, to the press and on your website
Social media
More and more b-to-b marketers are embracing social media, following in the footsteps of consumer marketers who have utilized social media with great success.
Even though you may not feel that social media is for you, the reality is that social media is very much alive in the b-to-b space. Therefore, you should consider developing a social media strategy, no matter how basic that strategy may be.
Also, keep an eye on your competitors so you can see if and how they use social media – you don’t want to be left behind. Learn more about social media here.
More about ...
| FREE White Paper "B-B Strategy Development" Objectives, Strategies, Tactics, Budgeting DOWNLOAD HERE |
Marketing Plan Consultation "The blueprint for you to follow" Documenting Your Objectives, Strategies, Tactics LEARN MORE HERE |