About Us

WHAT WE DO

We Integrate Your Advertising with Your Marketing and Sales Goals

We differentiate you
B2B Inc. carefully develops your value proposition, then helps you leverage it against your competitors.

We focus on your sales activities
B2B Inc. ensures that your marketing, advertising and support activities are always aligned with your sales goals.

We leverage the power of your website
Proven, professional website design and optimization including SEO / SEM (search engine optimization / marketing), pay-per-click and contextual ads, content management, article submissions, ongoing analysis and more.

We provide creative that works
Breaking through or getting attention is one thing, but driving consideration that results in a conversation with a sales rep is another. B2B Inc.'s creative approach focuses on action. Learn more in our CREATIVE section.

We manage your tactics
B2B Inc. provides a host of marketing support activities: media planning, press releases & p.r. product launches, co-op marketing programs, newsletters, testimonials, sales tools, trade show optimization and much more.

We measure your results
B2B Inc. believes that your marketing and advertising should be measurable. Customized ROI tools show you how your advertising / marketing dollars are working.

HOW WE DO IT

Our Process Creates New and Better Strategies for You,
With a Focus on Your Growth

B2B Inc.'s process
Our process is straightforward yet comprehensive:

B2B Inc. will assess your overall market presence, online presence, competitive sales environment, uniqueness, strengths and constraints.

We'll define your sales objectives, business goals and communications objectives.

B2B Inc. will then create the blueprint: your marketing / advertising / sales / communications plan with the strategies, tactics and investments necessary to achieve your sales and branding objectives - utilizing traditional and e-based methods.

We'll then implement tactics as we work with your marketing team on a daily basis.

Finally, we'll measure results and continue to re-strategize.

The focus on your sales growth
Marketing, advertising and branding strategies are all necessary, but so is the support of your sales force. This is why B2B Inc. ensures that your marketing plan includes:

Sales lead generation: e-based and traditional

Sales lead nurturing: robust database / CRM tools, segmented e-news and traditional communications, measurement analytics

Sales support tools: e-based and traditional case studies, testimonials, white papers, articles and more

WHO WE ARE

Executives and Account Managers
Who Understand How Advertising and Sales-Marketing Mesh

Marketing strategists
B2B Inc. is first and foremost a business-to-business strategy firm with a solid understanding of how to implement the tactics necessary to reach your marketing, advertising and sales objectives.

Sales mentality
B2B Inc.'s people have been there - not just in advertising but also on the front line, in sales - so we know how marketing, advertising and sales must be integrated to support the growth effort.

We're e-based and e-wise
We're in the know when it comes to e-based marketing and we'll ensure that you utilize today's best tools - from search engine marketing, e-news and blogs to online videos, social media and website analytics.

Searching for an ad agency in Minnesota?
Minnesota is known for its advertising agency leadership - some great creative shops live here. Now there's an ad agency in Minneapolis - St. Paul that not only produces great creative but also focuses on your sales and marketing.

Did an Internet search get you here?
If you found B2B Inc. via a keyword phrase search . in other words, if you entered a term such as advertising agencies in Minnesota, or maybe mn ad agencies, to land at one of our pages, it shows you how "organic search" works. This is all part of search engine optimization, one of our core services.

A Minnesota agency that integrates advertising with marketing.
When we got the word out to industry experts that we were opening our doors with a unique selling proposition - that is, an ad agency in Minnesota that focused on business-to-business sales and marketing (not just advertising), we had a great response. We knew there was a demand for such an ad agency, and that Minnesota was a great place to start.

Finally, an ad agency that's also an extension of your marketing team.
B2B Inc. offers a full suite of tactical services - essentially an outsourced marketing services team - so your internal marketing team can stay lean and mean. Learn more in our PROVEN TACTICS section.