A Full-Service Business-to-Business
Marketing and Advertising Agency
WHAT WE DO
We Integrate Your Advertising with Your Marketing and Sales Goals
We differentiate you
B2B Inc. carefully develops your value proposition, then helps you leverage it against your competitors.
We focus on your sales activities
B2B Inc. ensures that your marketing, advertising and support activities are always aligned with your sales goals.
We leverage the power of your website
Proven, professional website design and optimization including SEO / SEM (search engine optimization / marketing), pay-per-click and contextual ads, content management, article submissions, ongoing analysis and more.
We provide creative that works
Breaking through or getting attention is one thing, but driving consideration that results in a conversation with a sales rep is another. B2B Inc.'s creative approach focuses on action. Learn more in our CREATIVE section.
We manage your tactics
B2B Inc. provides a host of marketing support activities: media planning, press releases & p.r. product launches, co-op marketing programs, newsletters, testimonials, sales tools, trade show optimization and much more.
We measure your results
B2B Inc. believes that your marketing and advertising should be measurable. Customized ROI tools show you how your advertising / marketing dollars are working.
HOW WE DO IT
Our Process Creates New and Better Strategies for You,
With a Focus on Your Growth
B2B Inc.'s process
Our process is straightforward yet comprehensive:
B2B Inc. will assess your overall market presence, online presence, competitive sales environment, uniqueness, strengths and constraints.
We'll define your sales objectives, business goals and communications objectives.
B2B Inc. will then create the blueprint: your marketing / advertising / sales / communications plan with the strategies, tactics and investments necessary to achieve your sales and branding objectives - utilizing traditional and e-based methods.
We'll then implement tactics as we work with your marketing team on a daily basis.
Finally, we'll measure results and continue to re-strategize.
The focus on your sales growth
Marketing, advertising and branding strategies are all necessary, but so is the support of your sales force. This is why B2B Inc. ensures that your marketing plan includes:
Sales lead generation: e-based and traditional
Sales lead nurturing: robust database / CRM tools, segmented e-news and traditional communications, measurement analytics
Sales support tools: e-based and traditional case studies, testimonials, white papers, articles and more
WHO WE ARE
Executives and Account Managers
Who Understand How Advertising and Sales-Marketing Mesh
Marketing strategists
B2B Inc. is first and foremost a business-to-business strategy firm with a solid understanding of how to implement the tactics necessary to reach your marketing, advertising and sales objectives.
Sales mentality
B2B Inc.'s people have been there - not just in advertising but also on the front line, in sales - so we know how marketing, advertising and sales must be integrated to support the growth effort.
We're e-based and e-wise
We're in the know when it comes to e-based marketing and we'll ensure that you utilize today's best tools - from search engine marketing, e-news and blogs to online videos, social media and website analytics.