A Full-Service Business-to-Business
Marketing and Advertising Agency
as readily available, at such low cost.
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B2B INC. WILL UTILIZE ROBUST TOOLS, FOR REAL-TIME ANALYTICS AND PROOF-OF-PERFORMANCE
Measurement, plus the ability to adapt quickly.
Traditional marketing tactics have often been difficult to measure, at least over the short term. Now, web-based analytical tools enable real-time or near-real-time analysis of many of today's marketing tactics.
Web-based analytics provide for fast measurement on a macro and a micro level so you can measure results, determine ROI, and rationalize tweaks to your tactics.
If managing data is daunting for you or your team.
At B2B Inc. we study the vast amount of data available for your web-based and traditional tactics, then crystallize the data down into easy-to-understand monthly reports, custom-made for you. In other words, we take the legwork out of sifting through hundreds of metrics, to focus on the data and analyses that are most meaningful to you.
Categories of data / analytics we manage for you:
B2B Inc. can manage your analytics for:
- Website visitor performance, most-read content, navigation paths, overall website engagement
- SEO reporting to measure search engine optimization including rankings, indexing, referring domains and keyword-phrase performance in the top search engines
- PPC reports to measure pay-per-click ads in terms of creative, content, click-through rates, cost per click and daily spending budgets
- E-mail marketing analytics to measure open rates, subject lines, click-throughs, landing page engagement
- Social media analytics to measure topic trends, influencers, engagement, voice-of-customer and brand performance
- Press and publicity analytics to measure release pick-ups, reads, downloads and click-throughs to various landing pages on your website
We'll also conduct regular meetings with your team to review reports and discuss adaptations to your tactics.
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