A Full-Service Business-to-Business
Marketing and Advertising Agency
are essential for
an effective online presence.
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B2B INC. WILL CREATE YOUR "SEARCH" STRATEGIES AND IMPLEMENT YOUR TACTICS
If you want to be found...
Go to the Internet and enter a phrase relevant to your products - do you end up on page one? Do your competitors? We're talking b2b SEO, or business to business search engine optimization. It's a fact that websites that are optimized correctly are found "organically" by search engines.
Is SEO just the latest gimmick?
Not by any means. Fact: marketers who pay attention to the technical and marketing aspects of optimization (see more details below) have more successful websites. Meaning, they benefit from an online presence, not just a decent website.
B2b SEO is cost effective
Considering your marketing spending options, b-to-b search engine optimization and search engine marketing are very cost effective tactics for marketers.
SEM vs. SEO
Search engine optimization (SEO) involves technical and non-technical matters, plus dealing with the latest search engine practices and their algorithms. SEM (search engine marketing) relates to how you leverage your optimization with your online marketing efforts. SEM also involves integrating your offline marketing with your web-based efforts.
B2b SEO and SEM work together: SEO helps you get organic (non-paid) traffic to your site when people search a phrase, whereas search engine marketing, (SEM) involves paid and non-paid advertising via search engines and on other web sites. When you combine b2b SEO with SEM you’ll leverage your site's power.
PPC, or pay-per-click advertising vs. "organic" results
PPC is a viable way to direct traffic to your site, elicit sales leads and build awareness while you work on your "organic" (non-paid) search engine optimization. Paid ads can drive sales leads and build your brand.
Contextual advertising
One variety of PPC is contextual advertising, where you place ads on websites where your prospects and customers are likely to visit. Contextual advertising is becoming more sophisticated and can be an effective, measurable media buy. However, it requires monitoring and analytics so you can look at cost vs. benefit at least once a week.
Non-paid "advertising" on the web
There are many search engine marketing tactics you can employ that do not involve paid advertising such as: integrating press efforts and e-news campaigns; "experts say" articles; blogs; forums; social media (which is evolvonf fast and should be considered); and professional, credible link building. These tactics are part of a sound b2b SEO and SEM program.
How do I "optimizing" my website?
Unless you have b2b SEO experts on staff, don't try it yourself. The initial step is a web-based competitive keyword analysis. Next are the technical matters (not just meta tags) - there are many structural, navigational and technical (code) enhancements that normally need to be done. Ensure that your content is relevant, substantial, and that it's tied to the keyword phrases you need to optimize, page by page. Then, you must submit your pages to search engines, and submit (important) to legitimate “articles sites” to promote link building. Again, rely on b2b SEO experts to do all of this. If you don’t have the expertise you won’t properly optimize your site and you will lose a lot of ground and not even know it for months. Note that search engines change their algorithms and their rules regularly and if you don’t know of these changes you’ll lose even more ground.
A shopping cart that is SEO-based can enhance your b2b SEO significantly
Shopping carts, of course, are designed for online purchases but typically their content can't be "found" by search engines. B2B Inc. offers a professional, highly functional shopping cart that is SEO-based. This means that your product descriptions, features, specs and brand names can enhance your website's optimization and help drive traffic to your site.
Ongoing analytics and reporting are essential
It’s very important to know exactly how your b2b SEO is working. Monthly reporting is essential so you can see keyword phrase performance, landing page and content engagement, click-throughs, visibility scores for each keyword phrase in each search engine, and more. Only by monitoring these results over time can you measure macro and micro performance and continue to refine your SEO and SEM efforts.
B2B Inc. – your SEO / SEM / PPC partner
B2B Inc.'s search engine optimization and marketing practices are always expert and up-to-date. With more than a dozen SEO experts on staff, we're always on top of the changes that search engines regularly make to their algorithms and their practices. Plus, our marketing, advertising and sales expertise fully complements your search engine strategy development.
B2B Inc. will show you how b2b SEO and SEM can work together to drive sales leads, build your brand, nurture relationships and develop a better business to business marketing plan.
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