B2B Inc. | Minneapolis | St. Paul
A Full-Service Business-to-Business
Marketing and Advertising Agency
651-905-1400
Business-to-business branding, advertising, marketing and search engine optimization
A detailed tactical plan must be developed for each strategy
FREE White Paper
"B-to-B Strategy Development"
Objectives, Strategies, Tactics, Budgeting
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B2B INC. WILL DEVELOP THE ONLINE AND OFFLINE TACTICS TO SUPPORT YOUR STRATEGIES

B2b tactics are the specific initiatives, tools and events needed to implement your strategies.

Get up to speed on your options.
Or hire a good b-to-b ad-marketing agency

In order to map out and implement your b2b tactics, you need to have staff who are up to speed on all of the possible b2b marketing methods and tools - both offline and online - that are available to business marketers.

If your staff is not fully knowledgeable of traditional as well as emerging web-based b2b tactics, find a good marketing agency that is.

Tactics support your established strategies.

If we look at a sample strategies list, we can develop tactics to support the strategies:

EXAMPLES OF A MARKETING PLAN'S STRATEGIES

  1. Grow new business sales by $5.3 million and grow sales from existing customers by $8.7 million
  2. Launch a branding / awareness campaign targeted at the Western region
  3. Conduct primary research among customers and develop a comprehensive customer service / sales communications / incentive initiative aimed at all existing customers
  4. Budget $80,000 in publicity, promotion and demos for a dedicated marketing initiative to launch Z-2

Examples of tactics.

Let's see how tactics might support the above four strategies:

  • Tactics to support sales growth totaling $14 million
    • To drive new business sales of $5.3 million
      • Re-train sales force on product enhancements
      • New contact management system for sales force
      • Integrated sales lead generation campaign
        1. Install marketing automation software aimed at delivering at least 2 "sales ready" prospects to each sales rep each week
      • Pay-per-click ad campaign
      • Boost organic results of website's top 4 keyword phrases via SEO
      • Direct mail campaign each quarter to 35,000 prospects
      • One white paper each month relating to technical advances and problem solving
      • Full-page color ads in top two trade magazines
      • Dominant booth at Global II trade show in September
        1. trade show optimization, with incentives for visitors
        2. follow up show visitors each evening via mobile marketing with video

Tactics are very detailed.
Expect to invest significant time outlining your tactical blueprint.

You get the idea . we won't go on with b2b tactics for each of the strategies listed above. The point is, this is your tactical plan: very specific, with budgets for each tactic.

Once your b2b tactics are set, it then becomes a lot easier to move on to budgeting. This is where you can see whether your chosen tactics are indeed affordable - and if not - you can utilize the "task" method of b2b budgeting to scale back a bit.

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