| INSIGHT: Create an AGENDA, not a "campaign". An agenda affords stronger, more sustainable messaging and the opportunity for leadership positioning.
Our Process
Creating New, Better Strategies for You, With a Focus on Your Sales Growth
- Assess your market presence, selling environment, uniqueness, strengths, constraints
- Define your sales objectives, business goals, communications objectives
- Media analysis: traditional, web-based, social
- Write your marketing / advertising / sales / communications plan, including traditional and e-based media analysis
- Design creative that supports your marketing communications plan
- Implement your sales / marketing plan
- Measure results and continue to re-strategize
E-based Strategies
B2B Inc. will ensure that you utilize most or all of the following:
- SEO and SEM (search engine optimization / search engine marketing)
- PPC (pay per click) advertising
- Sales lead generation via inbound marketing
- One-to-one relationship nurturing via e-mail marketing & database development
- Blogs, forums, social networking
- Website analytics
- E-based article submissions and press releases
Marketing-Sales Integration
Sales and marketing functions need to mesh. B2B Inc. ensures that your marketing, advertising and support activities are always aligned with your sales goals, and that both sales and marketing personnel are part of the marketing strategy team.
ROI / Measurement
Your marketing and advertising should be measurable. Customized ROI tools and dashboards show you how your advertising / marketing dollars are working.
©B2B Inc. 2009 | Sitemap | Contact Us
106 Water Street Suite 401 Saint Paul, MN 55107
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